About California based commercial photographer Kaare Iverson
California Commercial Photographer + Director
Outdoor Lifestyle & Fitness
kaare@kaareiverson.com
(858) 413 - 6079
San Francisco, CA
HOW TO SAY "KAARE"
Hi, my name’s Kaare Iverson. I’m a commercial photographer + director based in San Francisco, California. I was born in Canada and named after a boat that was named after a boat. All three of us pronounce it “kori.”
My style leans natural and editorial, emphasizing authentic moments and details, but it’s built on a foundation of high-end production and years of studio know-how. That mix of immersive energy and technical craft is what keeps my work both alive and reliable.
I work with outdoor, fitness/athletic, and sustainability-minded brands to tell stories that feel honest and strategic. From big campaign shoots to agile social content, I help translate brand values into visuals that connect people to brands.
I think about marketing the way I think about photography: you can’t force it. You have to find the story that’s already there and bring it forward with clarity, curiosity, and a little bit of grit. That’s where brand identity and visual storytelling meet, and that’s the space I love to work in.
"[Kaare's] work is consistently outstanding—creatively brilliant, technically sharp, emotionally resonant and always aligned with our brand and budget goals. He's also calm, incredibly kind, and such a grounding presence on set, which I appreciate immensely."
- Lauren L. Howes (Marketing Director - WSatH)
Along the way I’ve been a climber-bum, teacher, chef, and writer. But film and photography has always been the throughline—the thing tugging at my sleeve, guiding me into the next story. My personal projects usually circle around ecology and human ingenuity, though I’m not afraid of the occasional detour (creative ADHD is real).
If you’re looking for visuals that blend strategy with spirit, let’s make something together.
POW Creative Alliance Member | Think Tank Ambassador
Selected Clients
Adidas
Helwett Packard
Lagunitas
Osprey Packs
Dometic
Royal Robbins
Black Diamond
Klean Kanteen
Marmot
Rothy's
Stitch Fix
Kitsbow
Zenni Optical
Pebble
UNICEF
Protect Our Winters
Calm.com
The Mark Anthony Group
Treasure Island Development
Future.fit
Thumbtack.com
Hinge Health
Sonoma County Winegrowers
Fetzer
Silver Oak
Tin Cup Whiskey
Sierra Magazine
Outside Magazine
Sunset Magazine
Climbing Magazine
Backpacker Magazine
Yoga Journal
San Francisco Chronical
Expedia.com
Booking.com
Kelowna Tourism
University of British Columbia