California Commercial Photographer Kaare Iverson - Fitness Lifestyle photography for tech company Future.fit
Future.fit is a fitness tech company based in San Francisco, CA, providing top-tier, 1-on-1 personal training via their app and partners like Equinox gyms. Because the app has to create a personal bond between a real coach and a real client via a virtual interface, emotive, authentic portrait and lifestyle photography is a big piece of their identity.
Photography & Direction: Kaare Iverson
Stylist: Natalie Papova
H&M: Sarah Ashton, Dominique Rose
Digital Tech: Stephanie Meyers
Gaffer: Matt Mimiaga
Assistants: Gary Ottonello, Julian Arreguin, Tim Real