Urban Product Lifestyle Photography Campaign for Osprey Packs 24/7 in San Francisco
Osprey Packs is a behemoth in the luggage and backpack space, but they still manage to nail it in every category they play in. This urban series dubbed the 24/7 is no exception. The brief for this campaign was to tell a youthful story of city adventure that still resonates with the core outdoor voice of the brand. In my mind there's no US city that blends nature and culture quite like San Francisco - from great eats to Ocean Beach.