Ad Campaign Photography for SCWG by Kaare Iverson
How do you connect a changing wine and tourism market to the terroir of Napa's rootsy neighbor, Sonoma County? You tell stories about the agricultural families that have shaped the culture and taste of this landscape for generations - authentic styling, natural lighting, real people, and a national ad campaign published in Wine Enthusiast, etc...
Direction + Photography: Kaare Iverson
Client: Sonoma County Winegrowers Association
Agency: Siegel+Gale
Creative Direction: Mei Wing
Art Direction:Justine Doughty
Digital Tech: Soraya Matos
Assistant: Paulo Placencia
Featured Wineries: Robert Young, Sangiacomo, Dry Creek